The evening of August 23, 2014 was the coronation of Miss Cagayan de Oro 2014 at the Lim Ket Kai atrium. The event was participated by 12 contestants from the different villages of the city. They were evaluated based on criteria that included among others, their personality, physical attractiveness and intelligence. Miss Beatrice Alvarez Pohl of Barangay Carmen came out as the winner for this year’s beauty pageant. The first runner up was Sherra Mae Vacalares of Barangay Camaman-an. The crowned Miss Cagayan de Oro 2014 will also serve as the ambassador of goodwill during her reign to help promote the city to outsiders as a good destination for tourism and investment in the Philippines.
The search for Miss Cagayan de Oro is one of the core events of Higalaay Kagay-an Festival 2014. The events precede the celebration of the feast day of Saint Augustine on August 28, 2014. Local residents of the city simply call that special day as the fiesta.