Valentine’s Day Celebration in the Philippines

 

Saint Valentine’s Day is observed on February 14 all over the world. It is also called the Feast of Saint Valentine. One legend says that Saint Valentine defied an emperor’s order and secretly married couples to prevent husbands from being sent to war. For this reason, his feast day became associated with love. It is also believed that he was either a priest from Rome or a bishop of Terni in Umbria, Italy.

In the Bible, there is no clear basis for celebrating Valentine’s Day, and its historical origin remains uncertain. There are many legends and different versions regarding Saint Valentine’s life. Although the Catholic Church recognizes him as a martyr, his commemoration is low-key, and churches are not required to celebrate a special Mass on his day. Valentine’s Day is neither a church-declared nor a government-declared holiday. In the Philippines, it is largely a secular celebration.

Valentine’s Day is a time when lovers and loved ones express their affection through greetings and gifts. Saint Valentine is sometimes symbolically associated with Cupid, the Roman god of love. The heart symbol, traditionally believed to represent the seat of emotions, is also strongly connected with love. Both Cupid and heart symbols are commonly linked to Valentine’s Day.

Many people—especially unmarried young people and single adults—hope to have a Valentine partner. Lovers, married couples, family members, and even friends exchange gifts such as greeting cards, chocolates, and flowers. Red roses, which symbolize love and beauty, are especially popular. White roses symbolize purity or affection, while yellow roses represent friendship. During this season, the prices of flowers—particularly roses—usually increase. Chocolate remains one of the top gifts given on this day. In modern times, many people send greetings through the internet, such as via Facebook Messenger and other social media platforms.

In the Philippines, Valentine’s Day is also a popular time for married couples to renew their wedding vows. Many barangays and city halls organize free mass weddings for hundreds of couples, complete with music and small giveaways.

Shopping malls are favorite destinations for couples celebrating Valentine’s Day. Popular activities include dinner dates, buying chocolates and flowers, and watching live Valentine’s performances or special premieres. Restaurants often offer Valentine meal promotions or candlelit dinners for couples.

Parks and public plazas are also popular, especially among lower-income couples who want a pleasant and peaceful place for personal conversations without spending much money.

Hotels, lodgings, and inns are among the most popular places during Valentine’s Day. Many are fully booked even before February 14. On the day itself, it can be very difficult to find available rooms. Some upscale hotels offer romantic Valentine packages that include an overnight stay and dinner. These places are frequented by married couples, long-term partners, and young sweethearts. While there may be instances of illicit relationships, such behavior is generally not socially or religiously accepted among Filipinos.

Valentine’s Day is not only about romantic love. It is also a time to express love for family and friends. In schools, children exchange greetings and small tokens. At home, families prepare special meals and share them together. Parents may give gifts or treats to their children, and siblings exchange simple expressions of affection.